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In recent years, the home appliance industry has entered a new transition period with China's manufacturing industry. The rising of raw materials and the recovery of the global economy, many external factors hinder Chinese companies from seeking profits. The home appliance industry began to seek new growth points through high-end and other areas. Among them, the home appliance industry has entered the most extensive industry. In addition to real estate, which is closely related to home appliances, there is also a home-related field, that is, the automobile industry, the three things in the food, clothing, housing and transportation industries are respectively the real estate industry and the home appliance industry. Car industry packaging.
Cars are the second home of people, and they are also filled with home appliances that people need. In addition to cars, high-speed trains, trains, subways, buses, buses and other transportation tools are the third most time-consuming places for people outside the home and workplace. Half of people's lives are spent on transportation, and this is also a huge commercial market. Currently, advertising is the main focus. Therefore, we summarize the path of several home appliance companies entering the automotive market. But before that there was a very interesting episode that tied the car to the fate of the home appliance industry. That is, the predecessors of many car brands did not start with cars.

Get involved in the transportation market with the most popular forms of advertising.
Enter the automotive market from the application path. In the travel market closely related to transportation, such as car refrigerators, air conditioners, purifiers, stereos, etc., such as subways, central air-conditioning manufacturers on trains, including travel appliances based on electric toothbrushes and electric shavers; Self-driving tour and other home appliance companies that start with travel thinking, but they always forget the hot spots of holiday travel. During the holiday season, it is a promotional feast for the home appliance industry. However, when the festival + travel combination of home appliances promotion programs rarely appear, only There are electric toothbrushes and other floating surfaces to create a travel portable, but the excavation of holiday travel is not deep enough. At the end of the eleventh Golden Week, although the promotion activities continue, but the market is extremely fierce. According to the National Tourism Administration, from October 1 to 8, 2017, the country received 705 million domestic tourists and realized domestic tourism revenue of 583.6 billion yuan.
In terms of tourism, although large-scale home appliances are greatly limited, small home appliances can fully promote and promote tourism-related features such as portable at the time of the festival. In addition to the hotel, hotels and homestays, transportation, etc., which are popular for travel, it is rare to see the involvement of home appliance companies. In addition to hair dryers, the need for personal hygiene products and electric toothbrushes, razors, hair dryers, etc., has also become a trend. And "travel" + "holiday" + traffic is a new consumption point and blank consumption scene. Taking high-speed rail as an example, high-speed rail dining cars can be converted into more convenient, hygienic and technologically-rich storage devices through technology. In this regard, refrigerator companies, freezer and cold chain enterprises can all be involved in this mobile catering service field.
Enter the emerging automotive market from a technical and system level. The intersection of technology has made cars and home appliances begin to show a "home" convergence. The transportation, automobile, and travel keywords are related to the means of human migration as a means of permanent growth. In addition, the current global intelligent transportation network system has not yet been established, and cars are receiving baptism of clean energy from fuel-efficient vehicles. In the era of automatic driving, human beings are about to enter the Internet of Things era from the mobile Internet, and the network is rapidly switching from the 4G era, which has just been popularized for less than four years, to the faster 5G network construction. With the rapid development of science and technology, various new growth points are superimposed on the automobile industry to provide services for the global portable travel of human beings. As a Chinese company with financial strength, it will naturally not discard this big wave of endless bonuses. The electrification of automobiles is a huge business opportunity for any enterprise with technical and hardware system advantages. In the fast switching between pure electric vehicles and the era of unmanned driving, automobile home appliances and home appliance mobility will become a reality.
In a broad sense, cars and home appliances are part of household products, the former providing travel services and the latter providing home services. Especially after the car is electrified, home appliance companies have entered the automotive field from the technical advantages of hardware systems such as motor electronic control, and have entered the automotive market with their own technological advantages. In the true sense, it is not a cross-border. Many home appliance manufacturers, in addition to home appliances as their main business, actually involve the automotive industry and surrounding areas in their business without obligation to be disclosed to the public. Cars and home appliances are not new, and many home appliance companies also perform. The trend of “going home appliances”. Switching from smart homes and smart homes to smart cities will be a trend.
The cross-border automotive sector of home appliances is only a small part of the cross-border automotive industry in all industries, but the technical strength of many home appliance companies cannot be underestimated. It is a major threat to car companies when entering the automotive market. The car seems to be expected, and it is like the ultimate arena of technical strength. The industry believes that the car is part of the road network, the biggest technical competition, in the context of the Internet of Things on the construction of the global intelligent traffic network.
However, most home appliance companies are not in line with the auto market. However, most of them touch the car and travel business from the aspects of industry, technology, products, marketing, etc., while in “vehicles + travel + festivals”, etc. Under the impact of hotspots, new consumption hotspots and consumption gaps have been emerging, and home appliance companies have a lot of space to explore.