From China's ono small car on May 24 in Singapore announced the launch of the new models aura1.0, the Singapore market, three non-pile sharing platform is accelerating the speed of their products to promote.
The bicycles battles in Singapore
In the embassy concentrated Dongling Road, two weeks ago can only be embedded in the mobile phone application map to find sporadic several local brands of bicycles oBike, and now has been together with the worship, ofo, become a local shared bicycle everywhere.
Single from the number point of view, whether through the mobile application query, or on the road to see, oBike are ranked first. Although the number of bicycles is relatively small, but compared with the previous deployment area has been a breakthrough, in addition to subway stations and shopping malls nearby, more and more shared bicycle parked in the residential area. At the same time, in the East Coast Park and other places with a bike lane, you can also see the various brands of shared bicycles parked. A shared bicycle "war" has been quietly started.
In the Yifeng City shopping center sales of bicycles, Mr. Chen told reporters that with the rapid sharing of bicycles, his performance is also affected. He said that many Singaporeans are curious about the shared bike, but also by the free trial and other preferential measures to attract, use a shared bicycle.
Ofo yellow car in February this year, landing in Singapore, the first in the local deployment of thousands of shared bicycles. Up to now, ofo yellow car in Singapore has accumulated 100,000 registered users, in more than 500 million people in Singapore, only theo yellow car on the daily order volume reached 20,000.
In Singapore, the "last mile" traffic problem between the public transport node and the family, the school, and the office is connected to the individual, including the shared bicycle, due to the policy of restricting the private ownership of the car and the higher cost of taxiing. The solution provides the market.
In order to compete for this market, China's Maibai and ofo yellow cars have been landing in Singapore this year, and has just put on the market earlier oBike formed a direct competition. Three shared bicycle platform are basically about 10 yuan per hour riding costs about 10 yuan, considerable profit margins, so all parties plan to further increase the amount of shared bicycle delivery. As the operating model is similar, all parties strive to win by technology, so that their services can be more in line with local user needs.
Singapore, a local media in March this year, the three platforms have done a horizontal comparison. As a result, oBike got 4 points in the 5-point system, and 3 points for the ofo and the chariots. Among them, oBike the most dissatisfied with the test is no transmission, climbing inconvenience; and ofo the largest lost items is no GPS, so that users can find bicycle position. Although the weight loss in the body design and the user suggested that the parking location of the higher scores, but also pointed out that the lack of local optimization GPS and other issues.
To solve these problems, the relevant enterprises have carried out technological transformation. Tooo yellow car, for example, the company on May 24 released a new shared bicycle, not only the appearance of the old than with the upgrade, but also equipped with different countries for overseas network communication system, a new generation of smart locks to facilitate local users through the phone The client embeds the Google map locating the bicycle and unlocks the code to provide data support for the company's reasonable allocation of vehicle resources in different regions. In order to adapt to the local hot, rainy, humid climate, the new models are also equipped with rust-resistant and corrosion-resistant new aluminum frame; to adapt to mountain multi-slope terrain, new models to improve shock absorber design, equipped with 3 times the transmission Wait.
Singapore student Qiu Deyuan is also a few shared bicycle brand users. He is now accustomed to the peak hours of commuting to find a bike to complete and leave the subway station to the last part of the distance. Compared to the past, he was satisfied with the convenience and quick experience of sharing bicycles in terms of use and payment. As the subway station is near the deployment of the focus of the deployment of bicycles, he does not even need to use the mobile phone application can find the vehicle. He believes that the bicycle is more and more convenient to find, is that shared bicycle competition between enterprises will become increasingly fierce.
Although the sharing of bicycles in Singapore has developed rapidly, but cycling riding, storage, maintenance and other issues have become increasingly prominent. The local media has been concerned about the use of bicycles users do not regulate the situation. As the main road on the Singapore city has no non-motor vehicle lane, including the shared bicycle users, including most of the bike riders are using sidewalks, pedestrian safety to bring a lot of hidden dangers.
Due to the limited location of the planned bicycles, many shared bicycles were parked on the sidewalk side or on the grass, and even some shared bicycles were placed near the stairs. Previously, the Singapore Land Transport Authority had decided to force the use of bicycles to be used to collect bicycles from illegal vehicles and to collect and keep illegal parking vehicles from companies belonging to the bicycle.