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Increased competition in the motor industry, how to solve technical and cost problems

The emergence of new things such as new energy vehicles, industry 4.0, smart homes has made the electronics manufacturing industry more vigorous, and the development of industrial machinery automation has become the future trend.

In recent years, due to the increasing emphasis of the international community on energy conservation, environmental protection and sustainable development, the production of high-efficiency motors has become the development direction of the global motor industry. At present, the world's motor manufacturing industry is developing from general-purpose products to general-purpose and special-purpose special products. High-efficiency, energy-saving, high-grade motors and mechatronics inverter motors will have good market prospects.

 

At the same time, many foreign motor manufacturers have shifted their manufacturing bases to developing countries. As a result, the output of China's motor manufacturing industry has increased year by year, the export volume has increased year by year, and the grades of export products have been continuously improved. Some products with higher technical content have entered the international market.

However, because of the Sino-US trade war and China's economic slowdown, coupled with the retreat of subsidies for new energy vehicles, these have made competition in the motor manufacturing industry intensifying. Many large-scale motor manufacturing companies have become more integrated in mergers and acquisitions and capital operations.

After years of development, the domestic motor industry has formed a number of large-scale motor enterprises. These enterprises have gradually changed from “big and complete” to “professional and intensive” in order to cope with the market competition under the globalization pattern. The development of specialized production models in the motor industry.

At present, China's motor industry is still a labor-intensive and technology-intensive industry. The market concentration of large and medium-sized motors is high, and the concentration of small and medium-sized motors is low, and competition is fierce. There is a big differentiation within the motor industry. Listed enterprises and large state-owned enterprises have taken the lead in the development of the whole industry due to sufficient funds, large scale of production capacity and high brand awareness, and gradually expanded their market share. A large number of small and medium-sized, homogenized motor manufacturers can only share the remaining market share, forming a “Matthew effect” in the industry, which has led to an increase in industry concentration and the elimination of some vulnerable enterprises.

In general, domestic motor manufacturing enterprises are small in scale. Most enterprises focus on the production of low-end products. The competition among enterprises in the industry is fierce. International companies have seized the domestic market by virtue of technology and management.

 

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