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Mobile WebSiteSmart locks are gradually becoming a new outlet in the field of smart homes. China's smart door lock industry has entered the early stage of the second stage of development. The industrial pattern has shifted from extensive and simple competition to a multi-dimensional, comprehensive and detailed development approach from brand, product, quality, service, and channels.
In this era of "look at the face", consumers have shifted from necessity to practicality and even applicability. According to a statistics, when 34.2% of consumers buy smart locks, appearance becomes the first factor that attracts them. In the future, with more and more post-80s and 90s becoming the main body of decision-making for house purchase and decoration, in the smart door lock market, whoever masters the main driving force of innovation will gain the first competitiveness in the market. Good-looking is the key to attracting consumers.
The market potential of smart locks is amazing. The population of China is huge. There are currently about 600 million doors. Assuming that a lock has a lifespan of about 10 years, there are more than 50 million locks in China that need to be replaced every year. According to data from the National Lock Industry Information Center, the national demand for smart locks was 2 million sets in 2015; 3 million sets in 2016; 8 million sets in 2017, and soared to 14 million sets in 2018. In the first half of 2019, the overall sales of the national smart lock industry exceeded 7.6 million sets, and the growth momentum is obvious. It is estimated that by 2020, sales of smart door locks in China will exceed 35 million sets.
In 2020, the smart door lock industry has entered a golden age, and the industry will usher in a big opportunity. As the market penetration rate becomes higher, consumers will gradually clarify the demand for smart door locks, and some shoddy low-cost locks will gradually fade out of people's vision. At the same time, the price of brand locks has also fallen due to economies of scale. For example, large companies can develop automatic assembly lines to reduce manual assembly costs and increase production. Only when the smart doors of large enterprises become stronger will we lead the market of smart door locks to develop towards high standards and high quality.
