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The Internet has been uncontested to completely change the way of communication between people, greatly enhance the efficiency, but fully open up the demand side of the most effective way is still affecting the elite crowd to the crowd of the mind. To make the product lifted the appetite of consumers, must be by virtue of excellent insight, experience, functional innovation to meet the needs of the primary first step is rare to exceed the expectations of consumers, so that unfamiliar consumers from recognition to recognition, and then to the deep Trap them, cultivate a "do not want to buy" inertia to buy impulse. Therefore, the heart should not be confined to the low level of functional satisfaction, but also to meet the needs of deep desire.
China 's home appliance industry pattern
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