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China's home appliance industry is in the historical transition period from "aspirations to domestic" to "going global." Appliance industry observers analyzed that these companies are leading the Chinese consumer electronics industry, the competitive landscape, consumer trends and development direction, the next two years, the total revenue of these eight companies is expected to exceed 1 trillion yuan mark, industry concentration Will also be significantly improved.

In 2017, China Household Electrical Appliances Association Consumer Survey Report on High-end Home Appliances showed that 79.3% of consumers had plans to buy high-end home appliances in the past six months. "Nowadays, high-quality, intelligent and high-tech are the product attributes that high-end home appliances should have in the minds of middle- and high-income consumers." Jia Dongsheng, a research expert on home appliances and general manager of Zhongyi Kang, believes that the development of high-end home appliances and consumer electronics is overwhelming.