Kitchen electrical industry changes

The adjustment of consumption structure and the change in consumer demand are forcing innovation and upgrading in all walks of life. In 2018, the kitchen and electric industry also ushered in many new changes.

Recently, visiting the market found that the kitchen electricity market has increased a lot of new varieties, smart kitchen appliances have gradually become the mainstream of home improvement. It is worth noting that dishwashers are becoming a "new darling" popular among young consumers.

According to institutional data, the retail sales of kitchen appliances in the new category of kitchen appliances in 2017 have reached 4 billion yuan, an increase of 140.8% year-on-year. The emerging kitchen electricity market is rising.

Shen Peng, an analyst of home appliances and IT industry, believes that with the changes of the times, people’s quality of life continues to improve, the functional positioning of the kitchen and people’s demand for kitchen electric products has changed quietly, and has changed from basic cooking to entertainment. Smart kitchen appliances have become a trend, and the kitchen electricity industry is ushering in a new pattern.

Consumer demand for emerging household appliances is booming

Seen in some home appliance stores in Wuhan, sweepers and dishwashers are becoming the favor of many young consumers. After the 90-year-old who lives in the lake, Ms. Yang has just married and soon she is buying at the home appliance store.

“Compared with the previous generation, air purifiers, sweepers, dishwashers, and ovens are also essential for our young family.”

Compared with traditional cooking appliances, emerging kitchen appliances have grown rapidly. According to data released by China Yikang, the retail value of range hoods in 2017 was 43.29 billion yuan, an increase of 12.7% year-on-year, and retail sales of gas stoves were 26.36 billion yuan, an increase of 11.7% year-on-year. The kitchen retail sales of new dishwashers has reached 4 billion yuan, year-on-year growth rate of 140.8%.

Shen Peng believes that with the rejuvenation of mainstream consumer groups, they are more likely to accept dishwashers as an energy-saving and sanitary product. Second, with the acceleration of the pace of life, housework is replaced by machines is an inevitable trend. The emerging kitchen electricity market is emerging as a new growth point in the development of kitchen appliances. In the kitchen appliance industry, the dishwasher market has exhibited an “exponential” growth trend for two consecutive years. The dishwasher market has great potential in the future.

According to the analysis, kitchen appliances, kitchen appliances, and small household appliances are expected to maintain a high growth rate of 5%-10% in the later stages of growth. Dishwashers, embedded microwave ovens, steam ovens, ovens and other products that are not widely used will maintain high growth.

Kitchen Electric enters the smart age

With the dramatic increase in the level of the national economy, the consumption structure of residents has also changed. China's household electrical appliance industry has also been constantly changing from “Made in China” to “Intelligent in

China,” and smart products have gradually entered people’s lives. Also quietly changed.

At the same time, "smart home" and "smart kitchen" have gradually become a new trend in the kitchen electric industry. As the head enterprise of the home appliance industry, currently Midea and Haier have all placed themselves in "smart homes" to build a cloud platform. The development of smart home operating systems has already begun to take shape; traditional kitchenware company owners are also stepping up brand upgrades. Create a "central kitchen" and use information technology and

digitization to arm companies.

In this regard, Shen Peng also believes that “product quality is still the core competitiveness. New consumer groups first look at the brand and quality, and are relatively insensitive to price, so the past price war approach has been unable to attract consumers. If a new The quality and functionality of the product cannot be recognized by consumers and it is also detrimental to the entire industry."